Amongst the pioneers of showcasing Benaras’s handcrafted weaving prowess to India and the world is Yashri Ghanshyam Nilesh Silks. This renowned manufacturer and wholesaler of Indian ethnic wear in Varanasi have a rich legacy spanning three generations and over 70 years. The family-run business, comprising of two sub-brands Ghanshyam Silks and Nilesh Silk Sarees (named after the two brothers currently running the firm) takes pride in offering only the finest quality of sarees, suits, lehengas and other ethnic wear with an eclectic mix to suit different tastes and budgets, be it traditional Banarasi weaves, bespoke bridal and trousseau ensembles, contemporary designs, festive, occasion and everyday wear.
All of Group Shanti’s products are pure and authentic labours of love, empowering weavers and artisans in the end-to-end manufacturing process through printing, hand embroidery, machine embroidery, stitched and woven aspects of a saree.
FROM HUMBLE BEGINNINGS
TO DYNAMIC POWERHOUSE
GROUP SHANTI IS COMMITTED TO SHOWCASING THE TRUE HERITAGE AND AGE-OLD ARTISANSHIP THAT DRIVE THE UNPARELLELED CRAFTSMANSHIP OF HAND-WOVEN BANARASI FABRICS. IT FUSES TIMELESS TECHNIQUES WITH MODERN SENSIBILITIES, IN A PALETTE THAT IS SOAKED IN THE RICHEST OF COLOURS AND TEXTURES, TO PRODUCE DRAMATIC RESULTS - AN INHERENTLY INDIAN SOUL BUT WITH A GLOBAL TWIST
Supporting weavers and empowering them to retain the age-old traditions of handloom weaving is an integral part of company CSR(corporate social responsibility) activities